Do Good Business in China: Get Boots on the Ground

Doing Business in China: Get Boots and Good Boots on the Ground

Doing good business in China by flying back and forth is not the way forward for your business. Getting boots and the right boots on the ground is a key step.

China Law Blog has a great blog up on building your brand in China, and I recommend you read the whole post here. I paste one point here as people often overlook this important idea.

Have boots on the ground. ”Running a business in China is difficult to do from outside the country, and many of these multinationals tell us that their success is built on finding the best Chinese talent and joint venture partners” and “hiring and then training the best local talent will help” you better understand your Chinese customers.

This is so true. However, many companies think they have to open an office or a factory to have boots on the ground. This is too high a hurdle for many SME’s. Keep Reading, (See also 6 Ways for Doing Business in China) 

Do Good Business in China: Steps to Take and Not Break the Bank

Finding a Western managed company in China that focuses on finding trustworthy and talented people is often a good first step. Getting it right the first time is a key cost saving step.  Part of the package with talent that we prove trustworthy is that these people want to help you understand China and know the whole story. They are not tricky people who will play tricks that you do not understand. The good news is these people are sometimes even cheaper than the liars. I often find Western companies who are in the dark as they hired the wrong person. Their hire will only tell them that “This is China”. They are glad that you cannot understand other possibilities. Take heart, the right person can be found or even people for a small team. You do not not have to roll the dice on people cross culturally in China,

If you sign a Chinese distributor in China, they and their information do not belong to you. They will only care for your product if it serves them, and they are highly unlikely to go deep on understanding. Further, directly managing your sourcing from abroad can be the same limiting situation.

We Can Be Your China Office

Some of our customers do not want to invest in starting an office, We help them with that as we have hiring dispatch workers in the scope of our business license. SHI Group can hire them on our license and pay all required benefits according to the law. We charge cost plus for them and save them money. We help them with oversight as needed.

Doing Business in China does not have to break the bank. However, spend enough to get the right boots on the ground in China.

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Posted in: China, China Recruitment - Getting Good People, Chinese Culture, Market Entry

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