All Roads to China put up a bar chart showing China is number 1 in one category of buying.Take a look here
Chinese and Westerners in China are hot on finding out if a company can be trusted. If you can be trusted and that matters, then the time for you may have arrived.
Naturally, any company needs to find out what that means specifically for them. However, China’s 250 Million middle class consumers are top in the world in the area of customers wanting trust in what they buy by a wide margin. It is much different in the West.
It a good article, take a look at the whole thing.