The Future is Bright When Young People Favor You

Quoting the China Law Blog again today.  They quoted new survey information from McKinsey which  is a PDF. Here is one thing they said.

The younger and more affluent the Chinese consumer, the more likely they are to favor foreign brands.

Western brands finally have a chance at the biggest untapped market on earth. (India may yet rival) The chance is growing day by day and open to the early takers.

This is no time to wait at all. Get into China before this levels out. Oh, and start with a market survey and other due diligence to find out how to do it and protect your brand at the same time.

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Posted in: China, Chinese Culture, Market Entry

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